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What is meant by the terms "radical" innovation and "incremental" innovation? Provide example of each.

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Radical innovations produce fundamental ...

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One of the key factors that makes it difficult for new ventures to be successful as differentiator is


A) strategic renewal.
B) internal development is challenging.
C) mergers and acquisitions are a threat.
D) enacting HYPERLINK "" the strategy is expensive.

E) A) and B)
F) A) and C)

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WestJet was cited by the text as being able to develop a toehold in Western Canada through


A) proceeding slow and steady.
B) partnering with Air Canada.
C) using American pilots.
D) an aggressive market entry and competitiveness.

E) None of the above
F) A) and B)

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The discovery phase refers to the period when one becomes aware of a new business concept.

A) True
B) False

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The 3M Corporation, one of the most highly innovative companies, uses corporate venturing activities to promote innovation. An advantage of this approach is that


A) the ability to change is considered a core capability.
B) new ideas are not well received.
C) employees have to be constantly reminded to think entrepreneurially.
D) employees are not willing to change.

E) A) and B)
F) B) and D)

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Corporate entrepreneurship is sometimes called "intrapreneuring."

A) True
B) False

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According to the text, in addition to financial resources, young firms often need the following resources except


A) social capital.
B) logistics support.
C) human capital.
D) government resources.

E) A) and C)
F) All of the above

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_____ produce fundamental changes that can transform a company or even revolutionize an industry; _____ enhance existing practices and often represent evolutionary applications of fundamental breakthroughs.


A) Technological breakthroughs; product-market breakthroughs
B) New technologies; new paradigms
C) Incremental innovations; radical innovations
D) Radical innovations; incremental innovations

E) A) and D)
F) C) and D)

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Outline the five dilemmas that companies must wrestle with when pursuing innovation.

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Seeds versus weeds-which ideas are worth...

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_____ are often associated with a low-cost leader strategy, whereas, _____ are frequently an important aspect of a differentiation strategy.


A) Process innovations; product innovations
B) Product innovations; service innovations
C) Radical innovations; instrumental innovations
D) Marketing innovations; management innovations

E) A) and B)
F) All of the above

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Westjet is similar to most other airlines in that it runs a deficit.

A) True
B) False

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What are the differences between product and process innovation? What are the strategic implications of each approach to innovation?

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Product innovation refers to efforts to ...

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In corporations with a strong entrepreneurial culture, the willingness and ability to change


A) is imposed from the top down.
B) is considered a core capability.
C) often leads to instability.
D) often worries stakeholders such as suppliers and creditors.

E) A) and B)
F) A) and C)

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Which kind of new entry strategy sometimes involves filling a market space where the need has not previously been filled adequately?


A) Adaptive
B) Imitative
C) Pioneering
D) Technological risk taking

E) All of the above
F) B) and D)

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Most new entrants use an adaptive strategy.

A) True
B) False

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