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Explain two different ways to determine the profit-maximizing level of output for a firm in a perfectly competitive market.

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One way is using total revenue and total...

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Figure 12-1 Figure 12-1   -Refer to Figure 12-1. If the firm is producing 500 units A)  it is making a profit. B)  it is making a loss. C)  it should maintain its output to maximize profit. D)  it should increase its output to maximize profit. -Refer to Figure 12-1. If the firm is producing 500 units


A) it is making a profit.
B) it is making a loss.
C) it should maintain its output to maximize profit.
D) it should increase its output to maximize profit.

E) B) and C)
F) A) and D)

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If a typical firm in a perfectly competitive industry is earning profits, then


A) all firms will continue to earn profits.
B) new firms will enter in the long run causing market supply to decrease, market price to rise, and profits to increase.
C) new firms will enter in the long run causing market supply to increase, market price to fall, and profits to decrease.
D) the number of firms in the industry will remain constant in the long run.

E) All of the above
F) None of the above

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If a typical firm in a perfectly competitive industry is incurring losses, then


A) all firms will continue to lose money.
B) some firms will exit in the long run, causing market supply to decrease and market price to rise, increasing profits for the remaining firms.
C) some firms will exit in the long run, causing market supply to decrease and market price to fall, increasing losses for the remaining firms.
D) some firms will enter in the long run, causing market supply to increase and market price to rise, increasing profit for all firms.

E) A) and C)
F) B) and C)

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A perfectly competitive firm's supply curve is its


A) marginal cost curve.
B) marginal cost curve above its minimum average total cost.
C) marginal cost curve above its minimum average variable cost.
D) marginal cost curve above its minimum average fixed cost.

E) C) and D)
F) All of the above

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Figure 12-9 Figure 12-9   Figure 12-9 shows cost and demand curves facing a profit-maximizing, perfectly competitive firm. -Refer to Figure 12-9. Identify the firm's short-run supply curve. A)  the marginal cost curve B)  the marginal cost curve from a and above C)  the marginal cost curve from b and above D)  the marginal cost curve from d and above Figure 12-9 shows cost and demand curves facing a profit-maximizing, perfectly competitive firm. -Refer to Figure 12-9. Identify the firm's short-run supply curve.


A) the marginal cost curve
B) the marginal cost curve from a and above
C) the marginal cost curve from b and above
D) the marginal cost curve from d and above

E) A) and B)
F) B) and D)

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Figure 12-9 Figure 12-9   Figure 12-9 shows cost and demand curves facing a profit-maximizing, perfectly competitive firm. -Refer to Figure 12-9. At price P<sub>4</sub>, the firm would A)  lose an amount equal to its fixed cost. B)  make a profit. C)  lose an amount less than fixed cost. D)  shut down. Figure 12-9 shows cost and demand curves facing a profit-maximizing, perfectly competitive firm. -Refer to Figure 12-9. At price P4, the firm would


A) lose an amount equal to its fixed cost.
B) make a profit.
C) lose an amount less than fixed cost.
D) shut down.

E) C) and D)
F) A) and B)

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To maximize profit, a perfectly competitive firm


A) should sell the quantity of output determined by the interaction between industry demand and supply.
B) should sell the quantity of output that results in a value for total revenue that is equal to total cost.
C) should produce the quantity of output that results in the greatest difference between total revenue and total cost.
D) should produce the quantity of output that results in the greatest difference between marginal revenue and marginal cost.

E) None of the above
F) B) and C)

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Allocative efficiency is achieved in an industry when firms supply those goods and services that provide consumers with a marginal benefit equal to the marginal cost of producing those goods and services.

A) True
B) False

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A perfectly competitive firm in long-run equilibrium produces output at the lowest possible average total cost.

A) True
B) False

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If a firm shuts down in the short run


A) its loss equals zero.
B) its loss equals its fixed cost.
C) is makes zero economic profit.
D) its total revenue is not large enough to cover its fixed cost.

E) B) and D)
F) A) and B)

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In the short run, a firm might choose to produce rather than shut down even if its market price is less than its average total cost of production.

A) True
B) False

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Figure 12-6 Figure 12-6   Figure 12-6 shows the demand, marginal cost (MC)  and average total cost (ATC)  curves for Jason's House of Apples. -Refer to Figure 12-6. To maximize his profit, Jason should produce the level of output indicated by point A)  a. B)  b. C)  e. D)  d. Figure 12-6 shows the demand, marginal cost (MC) and average total cost (ATC) curves for Jason's House of Apples. -Refer to Figure 12-6. To maximize his profit, Jason should produce the level of output indicated by point


A) a.
B) b.
C) e.
D) d.

E) A) and B)
F) A) and C)

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Use a graph to show the demand, AVC, ATC, MC, and MR curves of a firm that should temporarily shut down in the short run. Identify the shutdown point on the graph.

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Which of the following describes a situation in which a good or service is produced at the lowest possible cost?


A) productive efficiency
B) allocative efficiency
C) marginal efficiency
D) profit maximization

E) None of the above
F) C) and D)

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Writing in the New York Times on the technology boom of the late 1990s, Michael Lewis argues, "The sad truth, for investors, seems to be that most of the benefits of new technologies are passed right through to consumers free of charge." What does Lewis means by the benefits of new technology being "passed right through to consumers free of charge"?


A) Firms in perfect competition are price takers. Since they cannot influence price, they cannot dictate who benefits from new technologies, even if the benefits of new technology are being "passed right through to consumers free of charge."
B) In perfect competition, price equals marginal cost of production. In this sense, consumers receive the new technology "free of charge."
C) In the long run, price equals the lowest possible average cost of production. In this sense, consumers receive the new technology "free of charge."
D) In perfect competition, consumers place a value on the good equal to its marginal cost of production and since they are willing to pay the marginal valuation of the good, they are essentially receiving the new technology "free of charge."

E) A) and B)
F) A) and C)

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Figure 12-10 Figure 12-10   -Refer to Figure 12-10. The total cost at the profit-maximizing output level equals A)  $4,800. B)  $3,300. C)  $2,500. D)  $1,800. -Refer to Figure 12-10. The total cost at the profit-maximizing output level equals


A) $4,800.
B) $3,300.
C) $2,500.
D) $1,800.

E) None of the above
F) All of the above

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What is always true at the quantity where a firm's average total cost equals average revenue?


A) The firm's revenue is maximized.
B) The firm's profit is maximized.
C) The firm breaks even.
D) Marginal cost equals marginal revenue.

E) A) and B)
F) A) and C)

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The perfectly competitive market structure benefits consumers because


A) firms do not produce goods at the lowest possible price in the long run.
B) firms are forced by competitive pressure to be as efficient as possible.
C) firms add a much smaller markup over average cost than firms in any other type of market structure.
D) firms produce high-quality goods at low prices.

E) B) and C)
F) C) and D)

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Table 12-3 Table 12-3    Arnie sells basketballs in a perfectly competitive market. Table 12-3 summarizes Arnie's output per day (Q) , total cost (TC) , average total cost (ATC)  and marginal cost (MC) . -A firm will break even when A)  P = ATC. B)  P > ATC. C)  P < AVC. D)  P = AVC. Arnie sells basketballs in a perfectly competitive market. Table 12-3 summarizes Arnie's output per day (Q) , total cost (TC) , average total cost (ATC) and marginal cost (MC) . -A firm will break even when


A) P = ATC.
B) P > ATC.
C) P < AVC.
D) P = AVC.

E) B) and C)
F) A) and D)

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