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Exam 5: Consumer Behaviour

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Question 31

Multiple Choice

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You have just purchased an expensive piece of jewelry for your girlfriend without really knowing her specific likes and dislikes. As you head home from the jewelry store, you agonize in your mind about whether your choice of a ruby necklace was right, or whether you should have chosen pearl earrings. This is an example of:

A) cognitive dissonance.
B) purchasing angst.
C) panic reaction.
D) marketer anxiety.

E) C) and D)
F) None of the above

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Question 32

Multiple Choice

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The ads for Visa debit cards show people who need to make a purchase quickly, but are unable to do so because the retailer won't accept a check without several forms of identification. Which situational influence is Visa using to show the benefits offered by its debit cards?

A) physical surroundings
B) social surroundings
C) antecedent states
D) purchase task

E) B) and C)
F) A) and D)

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Question 33

Multiple Choice

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Those needs that are represented by the need for achievement, status, prestige, and self-respect are ______needs.

An aspiration group is one:

Because Marla is so strongly committed to a fat-free diet, she did not see a recent report by the New England Journal of Medicine that suggested that some fat in our diet is healthy. The report was contained in the newspaper that Marla reads daily, but the reason Marla did not see it is probably the result of:

All of the following statements are correct about visiting a travel agent to search for information, except:

Jack is hungry (drive) ; she sees an advertisement (cue) , goes to the store, and buys the product (response) . In terms of behavioural learning, the great taste of the food is a(n) :

BMW StreetCarver is a skateboard that features BMW's technology in its wheel suspension, which stabilizes the board's sleek design and allows for greater control around sharp curves. BMW is concerned with making sure its skateboard is in the Evoked set of potential skateboard buyers. In this case, it most likely should focus on:

Which problem solving variation would likely be used for clothing, sheets and towels, or electric can openers?

Which of the following statements about the VALS program is true?

In the 1960s when the province of Ontario used the slogan "Is There Any Other Place You'd Rather Be?" it was trying to attract people to live and work there by appealing to a lifestyle motivator that marketers call:

Michael, makes an above average living working for the federal government, while Johnny is a recent graduate living day-to-day looking for work while paying off his student debt. Which needs are satisfied for Michael, but are a constant struggle for Johnny?

After working on an assembly line for several months, you feel there are more efficient and effective ways to go about constructing the widgets. You go to your manager and tell him what you experienced, your ideas, and your thoughts. What have you just demonstrated?

Your company is introducing a new line of active wear for teenagers and invites the members of the cheerleading squad to a private display of the line. This group consists of ________for active wear clothing.

The statement by a senior executive at Lenovo, a global supplier of notebook computers that "The notebook market is getting more like cars. The car you drive reflects you, and notebooks are becoming a form of self-expression as well" illustrates the importance of ______ in reflecting the products and brands that consumers buy.

A reference group that a person wishes to maintain distance from because of differences in values or behaviours is called a(n) ________group.

You recently searched a brand's website to find information about purchasing a new netbook. This is an example of:

When Marty attended his first new product development class, he realized that he ought to have an AutoCAD type software program to enable him to do proper designs or else he would be unable to do his assignments. In which stage of the consumer Purchase decision process was Marty when he made this realization?

You want to buy some instant rice, and you are in the mood for wild rice. The store you go to has two brands of instant rice: Uncle Bens and Minute Rice. Collectively, what is this group of instant rice brands called?

In an attempt to sell more soft drinks and popcorn, a theatre owner embedded very brief messages in the feature film. The messages, which flashed on the screen for such a short time that moviegoers were not consciously aware of the message, urged Consumers to 'Drink Coke' and to 'Eat Popcorn'. Research showed the messages were largely ineffective. This example suggests that: