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The following are examples of innovative products in their respective industries, except


A) Nokia's smartphones.
B) Johnson & Johnson's disposable contact lenses.
C) Hewlett-Packard's scientific calculator.
D) Apple's iPhone.

E) B) and D)
F) B) and C)

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A firm decides to make a $20 million expenditure on research and development that will create a new product.This product is expected to increase the firm's revenues by a total of $24 million in the next year.The firm also estimates that the production cost of the new product will be $22 million.What is the expected rate of return on this research and development expenditure?


A) 8.3 percent
B) 9.1 percent
C) 10 percent
D) 20 percent

E) A) and B)
F) A) and C)

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Which of the following is a "spin-off" firm?


A) Amazon
B) Yum! Brands
C) McDonald's
D) Pepsi

E) A) and D)
F) B) and C)

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Process innovation can be depicted as


A) an upward shift in a firm's total product curve.
B) an upward shift in a firm's marginal cost curve.
C) a downward shift in a firm's marginal revenue curve.
D) an increase in product demand.

E) None of the above
F) B) and D)

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Which would be a good example of a successful introduction of a new product?


A) McDonald's McLean burger
B) Microsoft Windows
C) Kodak disc cameras
D) New Coke by Coca-Cola

E) None of the above
F) A) and B)

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An amount of R&D spending that is less than the optimal amount indicates that the


A) interest-rate cost-of-funds and expected rate of return are constant.
B) interest-rate cost-of-funds is equal to the expected rate of return.
C) interest-rate cost-of-funds is less than the expected rate of return.
D) interest-rate cost-of-funds is greater than the expected rate of return.

E) All of the above
F) A) and D)

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R&D spending decisions by firms are complicated because they involve having to compare present expenditures against future expected gains.

A) True
B) False

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As it relates to the R&D decision, the interest-rate cost-of-funds curve


A) usually slopes downward.
B) is the marginal cost element in the MB = MC decision framework.
C) indicates a constant rate of return, r.
D) reflects the interest rate on bank loans but not the implicit interest rate on the use of retained earnings.

E) None of the above
F) A) and C)

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