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Which type of goods is most adversely affected by recessions?


A) Goods for which the income elasticity coefficient is relatively low or negative.
B) Goods for which the income elasticity coefficient is relatively high and positive.
C) Goods for which the cross elasticity coefficient is positive.
D) Goods for which the cross elasticity coefficient is negative.

E) B) and D)
F) C) and D)

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In the price range where demand is elastic, if the seller of the good raises its price, then total revenues will increase.

A) True
B) False

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The total-revenue test for elasticity


A) is equally applicable to both demand and supply.
B) does not apply to demand, because price and quantity are inversely related.
C) does not apply to supply, because price and total revenue have a positive correlation.
D) applies to the short-run supply curve but not to the long-run supply curve.

E) A) and D)
F) A) and C)

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The price elasticity of demand for a popular sporting event is 1.2.If the price of a ticket to this event increases by 10 percent, the quantity of tickets demanded will


A) decrease by 8.3 percent.
B) decrease by 12 percent.
C) increase by 12 percent.
D) increase by 8.3 percent.

E) A) and D)
F) C) and D)

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The demand for a necessity whose cost is a small portion of one's total income is


A) perfectly price inelastic.
B) perfectly price elastic.
C) relatively price inelastic.
D) relatively price elastic.

E) B) and C)
F) All of the above

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If the price-elasticity coefficient for a product is 0.68 and the seller wants to raise revenues by changing its price, then the seller should cut the price of the product.

A) True
B) False

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We would expect the cross elasticity of demand between dress shirts and ties to be


A) positive, indicating normal goods.
B) positive, indicating complementary goods.
C) negative, indicating substitute goods.
D) negative, indicating complementary goods.

E) A) and B)
F) A) and C)

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The price-elasticity of demand coefficient, Ed, is measured in terms of


A) dollar change in price and unit change in quantity demanded.
B) dollar change in price and amount of shift in demand.
C) percentage change in price and percentage change in quantity demanded.
D) percentage change in price and unit change in demand.

E) A) and D)
F) None of the above

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A demand curve that is parallel to the horizontal axis is


A) perfectly inelastic.
B) perfectly elastic.
C) relatively inelastic.
D) relatively elastic.

E) B) and D)
F) B) and C)

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A good with a price-elasticity coefficient of 0.75 has a demand that is price-inelastic.

A) True
B) False

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We would expect the cross elasticity of demand between Pepsi and Coke to be


A) positive, indicating normal goods.
B) positive, indicating inferior goods.
C) positive, indicating substitute goods.
D) negative, indicating substitute goods.

E) None of the above
F) B) and C)

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You are the newly appointed sales manager of the Rock Computer Tablets Company and have been charged with the task of increasing revenues.Your economics consultants have informed you that at present price and output levels, price elasticity of demand for your product is less than one.You should


A) decrease prices.
B) increase prices.
C) hold prices constant and increase supply.
D) cut advertising expenditures to save money.

E) A) and B)
F) A) and C)

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If the price elasticity of demand for a product is unity, a decrease in price will


A) have no effect upon the amount purchased.
B) increase the quantity demanded and increase total revenue.
C) increase the quantity demanded but decrease total revenue.
D) increase the quantity demanded, but total revenue will be unchanged.

E) B) and D)
F) A) and D)

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The total revenue received by sellers of a good is computed by


A) multiplying the price times the quantity sold.
B) adding the price and the quantity sold.
C) multiplying the percentage change in price times the percentage change in quantity.
D) dividing the percentage change in quantity by the percentage change in price.

E) B) and C)
F) A) and C)

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The supply of product X is elastic if the price of X rises by


A) 5 percent and quantity supplied rises by 7 percent.
B) 8 percent and quantity supplied rises by 8 percent.
C) 10 percent and quantity supplied remains the same.
D) 7 percent and quantity supplied rises by 5 percent.

E) A) and D)
F) A) and C)

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The cross elasticity of demand between Quaker State motor oil and Texaco motor oil is likely to be


A) zero.
B) a positive number.
C) a small negative number.
D) a large negative number.

E) All of the above
F) B) and C)

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A perfectly inelastic demand schedule


A) rises upward and to the right but has a constant slope.
B) can be represented by a line parallel to the vertical axis.
C) cannot be shown on a two-dimensional graph.
D) can be represented by a line parallel to the horizontal axis.

E) A) and B)
F) B) and D)

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The coefficient of price-elasticity of supply for a product is 2 if


A) a 1 percent decrease in the price causes a 0.2 percent decrease in quantity supplied.
B) a 2 percent decrease in price causes a 1 percent decrease in quantity supplied.
C) a 1 percent decrease in price causes a 2 percent decrease in quantity supplied.
D) a 2 percent decrease in price causes a 2 percent decrease in quantity supplied.

E) B) and D)
F) B) and C)

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Which of the following is correct?


A) If the demand for a product is inelastic, a change in price will cause total revenue to change in the opposite direction.
B) If the demand for a product is inelastic, a change in price will cause total revenue to change in the same direction.
C) If the demand for a product is inelastic, a change in price may cause total revenue to change in either the opposite or the same direction.
D) The price elasticity coefficient applies to demand, but not to supply.

E) B) and C)
F) B) and D)

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A product that is successfully advertised and has loyal buyers would have a low price-elasticity coefficient.

A) True
B) False

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