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Exam 12: Retailing

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Question 21

Multiple Choice

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Which activity relates to attaining retailer operational efficiency?

A) making sure point-of-sale systems capture customer and product data
B) thinking of how to eliminate traffic congestion in and around the store
C) determining whether to have a bricks-and-mortar store or an online store
D) improving the retailer's brand communications across social media
E) making the atmosphere of the store welcoming to customers

F) D) and E)
G) A) and B)

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Question 22

True/False

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Since retailer cooperatives are wholesale-sponsored, there tends to be much greater consistency across stores in terms of merchandising and promotions.

A) True
B) False

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Question 23

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The term retail apocalypse refers to the massive increase in the use of technology-artificial intelligence, augmented reality, etc.-that has flooded retail applications.

Through the use of ___________ reality, retailers can offer customers an interactive, computer-generated experience within an immersive simulated environment.

Tara went to a store to buy a new dress but the store did not have the dress she wanted in her size. So, Tara used the kiosk inside the store to order the dress in her size and have it shipped to her house for free. The in-store kiosk is an example of ________ ________.

A retailer that operates a brick-and-mortar store but also sells its products through its website and catalogs is practicing ________ retailing.

The retail trend that has been criticized on the grounds that it encourages a "throw-away" attitude that is ultimately harmful to the environment is ________ fashion.

The two types of extreme value retailers are

The number of distinct goods or service product lines that a retailer carries is referred to as

________ ________ are two or more retail outlets that are commonly owned and controlled.

Consumer views of a retailer's image are heavily grounded in the store's ___________ -the psychological feeling a person gets when visiting the retail store, catalog, vending machine, or website.

In-store banks, photo studios, hair and nail salons, and coffee shops are all types of ________ departments-a section within a retail store that is rented to an outside party.

Retail outlets such as Best Buy or Home Depot that are able to gain high market share within their chosen category, making it difficult for other types of retailers to profitably compete within that category. These types of stores are sometimes referred to as

Perhaps the most famous online retailer in the world today, Amazon.com is guided by two principles: always putting the customer first and

Julienne works as an independent representative for a specialty food company. She holds "parties" in peoples' homes where she can offer food samples and talk about the food items she sells. What form of retailing does this represent?

You and a close friend have decided to open a new retail store that specializes in selling fan apparel featuring the local university. According to your textbook, what is the most important factor that the two of you should consider before opening the store?

Being able to shop online at any time of the day through the use of a computer or a mobile phone is a phenomenon called experiential retail.

What is "level of service" and describe the varying service levels retailers may provide.

Over 95 percent of retailers operate more than one store.

The most impersonal form of retailing is