Filters
Question type
Study Flashcards

Which of the following statements is true of customer relationship management?


A) ​It involves linking all processes of a company from its customers through its suppliers.
B) It tries to convince potential customers to buy, even if the seller knows that the customer and the product are mismatched.
C) It is used more by sales-oriented firms than market-oriented firms.
D) ​It is most extensively used by production-oriented firms.

E) C) and D)
F) A) and C)

Correct Answer

verifed

verified

A local grocer groups his customers into specific groups based on what they buy and when they shop.The grocer then schedules shipments of specific items based on these customer segments and offers different promotions to different customer groups.This is an example of customer relationship management.

A) True
B) False

Correct Answer

verifed

verified

A market-oriented organization focuses on making products identical to its competitors' offerings.

A) True
B) False

Correct Answer

verifed

verified

Which of the following statements is true of a sales-oriented firm?


A) ​It carefully identifies market segments.
B) It extensively uses relationship marketing strategies.​
C) It extensively uses personal selling and advertising.​
D) ​It increases sales by creating customer value and satisfaction.

E) B) and D)
F) B) and C)

Correct Answer

verifed

verified

The management of Leyton Electronics Inc.always favors market orientation over the other marketing management philosophies.In this case,which of the following is most likely to be true of Leyton Electronics Inc.?


A) ​Leyton Electronics Inc. overlooks the importance of market research.
B) Leyton Electronics Inc. manufactures products that are similar to its competitors' offerings.
C) Leyton Electronics Inc. satisfies its customers' wants and needs legally and responsibly.​
D) ​Leyton Electronics Inc. lacks an understanding of its competitors' strengths and weaknesses.

E) A) and B)
F) A) and C)

Correct Answer

verifed

verified

C

The sales orientation extends the marketing concept by acknowledging that some products that customers want may not really be in their best interests or the best interests of society as a whole.

A) True
B) False

Correct Answer

verifed

verified

In the context of marketing,an exchange refers to people giving up something in order to receive something else they would rather have.

A) True
B) False

Correct Answer

verifed

verified

Which of the following statements is true of a sales orientation?


A) ​Consumers can be convinced to buy goods or services even though they do not need them.
B) The needs and wants of the marketplace is thoroughly understood.
C) Sales-oriented firms give maximum emphasis to society's long-term best interests.
D) ​Intermediaries are encouraged to push manufacturers' products aggressively.

E) None of the above
F) C) and D)

Correct Answer

verifed

verified

Livin' Styles is a home décor company well-known for its varieties of designs.The management of Livin' Styles collaborates with its customers and co-creates designs.This is an example of _____.


A) ​following sales orientation
B) focusing on environmental value
C) delegating authority
D) ​creating customer value

E) A) and B)
F) All of the above

Correct Answer

verifed

verified

Which of the following statements is true of on-demand marketing?


A) ​It requires firms to focus on the internal rather than the external business environment.
B) It gives maximum emphasis to aggressive personal selling strategies.
C) It is aimed at enhancing customer relationships.
D) ​It is used by sales-oriented firms.

E) C) and D)
F) A) and B)

Correct Answer

verifed

verified

Which of the following is used in customer relationship management?


A) ​Sales-orientation philosophy
B) Production-oriented philosophy
C) Communicator valence
D) ​On-demand marketing

E) All of the above
F) A) and D)

Correct Answer

verifed

verified

D

A market-oriented organization targets its products at "everybody" or "the average customer."

A) True
B) False

Correct Answer

verifed

verified

Which of the following statements is true of the marketing concept?


A) ​It states that an organization should satisfy customer wants and needs while meeting organizational objectives.
B) It overlooks the importance of understanding the competitive arena and strengths and weaknesses of competition.
C) It states that firms should give maximum importance to aggressive promotional and advertising activities.
D) ​It states that marketing solely means selling things and collecting money.

E) A) and B)
F) B) and D)

Correct Answer

verifed

verified

Which of the following statements is true of marketing?


A) ​It is more of a philosophy rather than an organization function.
B) It is focused on just selling goods, services, and/or ideas.
C) It rewards the seller and not the buyer of a transaction.
D) ​It focuses on delivering value and benefits to customers.

E) A) and B)
F) All of the above

Correct Answer

verifed

verified

Why should people study marketing?

Correct Answer

verifed

verified

Answers will vary.There are several impo...

View Answer

Unlike the personnel in market-oriented firms,the personnel in sales-oriented firms:


A) ​tend to be inward looking.
B) focus on making what the market wants.
C) enhance individuals' and society's long-term best interests.
D) ​determine the needs of both the final buyer and intermediaries.

E) A) and D)
F) B) and C)

Correct Answer

verifed

verified

Which of the following is a similarity between a production orientation and a sales orientation?


A) ​Both ignore the importance of assessing a firm's internal capabilities.
B) Both lack an understanding of the needs and wants of the marketplace.
C) Both place little emphasis on the assessment of manufacturing plants and facilities.
D) ​Both fail in a market where demand exceeds supply.

E) None of the above
F) A) and B)

Correct Answer

verifed

verified

B

Which of the following strategies is most closely associated with the societal marketing orientation?


A) ​Competing in the market
B) Fostering opportunism
C) Using clean energy sources
D) ​Increasing overhead production costs

E) B) and C)
F) A) and C)

Correct Answer

verifed

verified

Unlike a market-oriented firm,a sales-oriented firm:


A) ​puts customers at the center of its business.
B) focuses on relationship marketing strategies.
C) gives little emphasis to promotion activities.
D) ​targets its products at the average customer.

E) A) and B)
F) B) and C)

Correct Answer

verifed

verified

Unlike a production-oriented firm,a market-oriented firm:


A) ​uses aggressive sales techniques to increase sales.
B) focuses on its internal capabilities rather than the needs of marketplace.
C) focuses on satisfying customer wants and needs.
D) ​produces what company management thinks should be produced.

E) C) and D)
F) A) and C)

Correct Answer

verifed

verified

Showing 1 - 20 of 40

Related Exams

Exam 2

Strategic Planning for Competitive Advantage

120 Questions

Exam 3

Ethics and Social Responsibility

60 Questions

Exam 4

The Marketing Environment

84 Questions

Exam 5

Developing a Global Vision

65 Questions

Exam 6

Consumer Decision Making

70 Questions

Exam 7

Business Marketing

70 Questions

Exam 8

Segmenting and Targeting Markets

50 Questions

Exam 9

Marketing Research

45 Questions

Exam 10

Product Concepts

50 Questions

Exam 11

Developing and Managing Products

55 Questions

Exam 12

Services and Nonprofit Organization Marketing

55 Questions

Exam 13

Supply Chain Management and Marketing Channels

72 Questions

Exam 14

Retailing

40 Questions

Exam 15

Marketing Communications

60 Questions

Exam 16

Advertising, Public Relations and Sales Promotion

55 Questions

Exam 17

Personal Selling and Sales Management

40 Questions

Exam 18

Social Media and Marketing

50 Questions

Exam 19

Pricing Concepts

88 Questions

Show Answer