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Exam 8: Electronic and Mobile Commerce

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Question 21

Multiple Choice

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Conversion to an e-commerce or m-commerce system enables organizations to:

A) improve the level of customer service.
B) implement an enterprise resource planning (ERP) system.
C) increase the cost of doing business.
D) reinforce consumer-to-consumer (C2C) e-commerce.

E) B) and D)
F) B) and C)

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Question 22

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In 1992, the Supreme Court ruled that online retailers must collect sales taxes even in states where they lack a physical presence.

A) True
B) False

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Question 23

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_____ exchanges are open to any set of buyers and sellers within a given market and provide services and a common technology platform to their members.

_____ is the process of tailoring Web pages to specifically target individual consumers.

The growth of _____ is responsible for reducing the use of the classified pages of newspapers to advertise and sell personal items, so it has a negative impact on that industry.

One of the main measures of success of a mobile ad is CTR that stands for _____.

Which of the following is NOT one of the three basic components of a successful e-commerce model?

A digital certificate verifies ______.

Explain how the Secure Sockets Layer (SSL) works.

The _____ is a standard set of specifications for Internet applications that run on handheld, wireless devices that effectively serves as a Web browser for such devices.

The elimination of organizations that operate between the producer and the consumer is called _____.

_____ is the conducting of business activities electronically over computer networks.

An organization uses buy-side e-commerce to purchase goods and services from its suppliers.

A reason for the growth in business-to-consumer (B2C) e-commerce is that online B2C shoppers have the ability to design a _____ product.

_____ is an amount of money that is computerized, stored, and used as cash for e-commerce transactions.

A(n) _____ is a single Web site that offers many products and services at one Internet location.

The market for m-commerce in North America is maturing much earlier than in Western Europe and Japan.

_____ is the direct sale of products or services by businesses to consumers through electronic storefronts, which are typically designed around the familiar electronic catalog and shopping cart model.

A(n) _____ is responsible for guaranteeing that the people or organizations who are granted unique digital certificates are in fact who they claim to be.

Consumers who have enrolled in mobile banking and downloaded the mobile application to their cell phones can check their credit card balances before making major purchases.