Question 1

What are safety and health needs?

Accepted Answer

Safety and health needs are those needs ...

Question 2

____ is when people are unaware of what really motivates their behavior.

Accepted Answer

A)   Suppressed motivation
B)   Hidden motivation
C)   Distortion
D)   Unconscious motivation
E)   None of the above.F) All of the above
G) A) and C)

Question 3

Products are often used as symbols of love and caring.

Accepted Answer

A) True 
 B)False  True

Question 4

Product knowledge consist of two main types of knowledge: product category knowledge and brand knowledge.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is not a primary resource that consumers spend when purchasing products?

Accepted Answer

A)   Temporal
B)   Spatial
C)   Economic
D)   Cognitive
E)   All of these are primary resources spent by consumers when purchasing products.F) A) and E)
G) A) and C) B

Question 6

Motivational conflict can take the form of:

Accepted Answer

A)   approach-approach
B)   avoidance-avoidance
C)   approach-avoidance
D)   A and B
E)   A, B, and CF) B) and C)
G) A) and C)

Question 7

____ segmentation involves dividing consumers into different market segments based on the benefits they seek (i.e., the needs they want fulfilled)  from product purchase and consumption.

Accepted Answer

A)   Product
B)   Need
C)   Benefit
D)   Motivational
E)   None of the above.F) A) and B)
G) B) and D)

Question 8

A person's social image depends on many things, but not on the products that the person buys and consumes.

Accepted Answer

A) True 
 B)False

Question 9

Economic demographics are the study of the economic characteristics of a nation's population.

Accepted Answer

A) True 
 B)False

Question 10

The most attractive markets are countries that are growing both in population and in economic resources.

Accepted Answer

A) True 
 B)False

Question 11

How is the structure of the modern U.S. consumer market changing?

Accepted Answer

Many changes are predicted to occur in t...

Question 12

That we are what we have is one of the most common myths about consumer behavior.

Accepted Answer

A) True 
 B)False

Question 13

What is motivational conflict?

Accepted Answer

Motivational conflict is caused when we have limited resources and can only fill one need at a time. We must trade off the fulfillment of one need at the expense of fulfilling another. Motivational conflict can take one of three forms. There is approach-approach conflict, where a person must decide between two or more desirable alternatives, and avoidance-avoidance conflict, where the consumer must choose between two or more undesirable alternatives such as mowing the yard or cleaning the pool. Finally, a consumer can choose between a desirable and an undesirable alternative. This is called approach-avoidance.

Question 14

There has long been a myth in the automobile industry that safety doesn't sell.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following represents a potential barrier to purchase?

Accepted Answer

A)   Knowledge gaps
B)   Undesirable associations
C)   Undesirable misperceptions
D)   B and C
E)   A, B, and CF) All of the above
G) A) and B)

Question 16

AIO measures assess consumers' attitudes, income and occupation.

Accepted Answer

A) True 
 B)False

Question 17

Examining the current set of brand associations that exist in the marketplace requires conducting a/an:

Accepted Answer

A)   product analysis.
B)   image analysis.
C)   association analysis.
D)   attribute analysis.
E)   None of the above.F) A) and B)
G) None of the above

Question 18

While there are some differences between consumers, they are basically all alike in their motivations from a marketing perspective.

Accepted Answer

A) True 
 B)False

Question 19

Desired image is the image consumers would ideally like a product to possess.

Accepted Answer

A) True 
 B)False

Question 20

Physiological needs involve:

Accepted Answer

A)   eating and drinking
B)   sleeping
C)   having a secure job
D)   A and B
E)   A, B, and CF) A) and B)
G) D) and E)

Exam 7: Consumer Motivation

What are safety and health needs?

Correct Answer
verified
Safety and health needs are those needs ...
View Answer

____ is when people are unaware of what really motivates their behavior.

Correct Answer
verified

Products are often used as symbols of love and caring.

Correct Answer
verified
True

Product knowledge consist of two main types of knowledge: product category knowledge and brand knowledge.

Correct Answer
verified

Which of the following is not a primary resource that consumers spend when purchasing products?

Correct Answer
verified
B

Motivational conflict can take the form of:

Correct Answer
verified

____ segmentation involves dividing consumers into different market segments based on the benefits they seek (i.e., the needs they want fulfilled) from product purchase and consumption.

Correct Answer
verified

A person's social image depends on many things, but not on the products that the person buys and consumes.

Correct Answer
verified

Economic demographics are the study of the economic characteristics of a nation's population.

Correct Answer
verified

The most attractive markets are countries that are growing both in population and in economic resources.

Correct Answer
verified

How is the structure of the modern U.S. consumer market changing?

Correct Answer
verified
Many changes are predicted to occur in t...
View Answer

That we are what we have is one of the most common myths about consumer behavior.

Correct Answer
verified

What is motivational conflict?

There has long been a myth in the automobile industry that safety doesn't sell.

Correct Answer
verified

Which of the following represents a potential barrier to purchase?

Correct Answer
verified

AIO measures assess consumers' attitudes, income and occupation.

Correct Answer
verified

Examining the current set of brand associations that exist in the marketplace requires conducting a/an:

Correct Answer
verified

While there are some differences between consumers, they are basically all alike in their motivations from a marketing perspective.

Correct Answer
verified

Desired image is the image consumers would ideally like a product to possess.

Correct Answer
verified

Physiological needs involve:

Correct Answer
verified

Exam 7: Consumer Motivation

What are safety and health needs?

Correct AnswerverifiedSafety and health needs are those needs ...View AnswerShow Answer

____ is when people are unaware of what really motivates their behavior.

Correct AnswerverifiedShow Answer

Products are often used as symbols of love and caring.

Correct AnswerverifiedTrue

Product knowledge consist of two main types of knowledge: product category knowledge and brand knowledge.

Correct AnswerverifiedShow Answer

Which of the following is not a primary resource that consumers spend when purchasing products?

Correct AnswerverifiedB

Motivational conflict can take the form of:

Correct AnswerverifiedShow Answer

____ segmentation involves dividing consumers into different market segments based on the benefits they seek (i.e., the needs they want fulfilled) from product purchase and consumption.

Correct AnswerverifiedShow Answer

A person's social image depends on many things, but not on the products that the person buys and consumes.

Correct AnswerverifiedShow Answer

Economic demographics are the study of the economic characteristics of a nation's population.

Correct AnswerverifiedShow Answer

The most attractive markets are countries that are growing both in population and in economic resources.

Correct AnswerverifiedShow Answer

How is the structure of the modern U.S. consumer market changing?

Correct AnswerverifiedMany changes are predicted to occur in t...View AnswerShow Answer

That we are what we have is one of the most common myths about consumer behavior.

Correct AnswerverifiedShow Answer

What is motivational conflict?

There has long been a myth in the automobile industry that safety doesn't sell.

Correct AnswerverifiedShow Answer

Which of the following represents a potential barrier to purchase?

Correct AnswerverifiedShow Answer

AIO measures assess consumers' attitudes, income and occupation.

Correct AnswerverifiedShow Answer

Examining the current set of brand associations that exist in the marketplace requires conducting a/an:

Correct AnswerverifiedShow Answer

While there are some differences between consumers, they are basically all alike in their motivations from a marketing perspective.

Correct AnswerverifiedShow Answer

Desired image is the image consumers would ideally like a product to possess.

Correct AnswerverifiedShow Answer

Physiological needs involve:

Correct AnswerverifiedShow Answer

Correct Answer
verified
Safety and health needs are those needs ...
View Answer

Correct Answer
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Correct Answer
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True

Correct Answer
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Correct Answer
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B

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
Many changes are predicted to occur in t...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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