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In the SWOT framework,________ are internal factors that are specific to the company.


A) strengths and opportunities
B) strengths and threats
C) threats and weaknesses
D) strengths and weaknesses

E) B) and C)
F) A) and D)

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Which of the following websites is not an example of one used routinely for corporate competitive intelligence gathering?


A) Slideshare
B) Quora
C) Duolingo
D) YouTube

E) C) and D)
F) None of the above

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Larger numbers of women entering the work force since the early 1970s is an example of


A) demographic changes.
B) political and legal environmental changes.
C) sociocultural changes.
D) technological developments.

E) A) and C)
F) None of the above

Correct Answer

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Apple uses its ________ power to pay no more than 2 percent of its sales a square foot in rent.


A) supplier
B) competitor
C) buyer
D) restraining

E) None of the above
F) A) and C)

Correct Answer

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All of the following are important elements of the political and legal segment of the general environment except


A) the deregulation of utilities.
B) the increased use of Internet technology.
C) the Americans with Disabilities Act (ADA) .
D) increases in the federally mandated minimum wage.

E) B) and D)
F) All of the above

Correct Answer

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In the general environment,which of the following is not a demographic trend?


A) aging population
B) greater disparities in income levels
C) changes in ethnic composition
D) more women in the workforce

E) A) and B)
F) A) and C)

Correct Answer

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Professor Tamara Erickson says that members of different generations bring different experiences,assumptions,and benefits to the workforce.She believes companies can gain a great deal from creating a culture that welcomes workers of all ages and in which leaders address biases.This is an example of which segments of the general environment?


A) economic
B) demographic
C) sociocultural
D) political and legal

E) A) and B)
F) All of the above

Correct Answer

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Elements of the five forces can be quantified.This is important for analyzing industry structure.Which of the following is not an example of an element that can be quantified?


A) the percentage of the buyer total cost accounted for by the industry product
B) the percentage of industry sales required to fill a plant or operate a logistical network to efficient scale
C) the buyer switching cost
D) the governmental regulatory policy

E) All of the above
F) A) and B)

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Complements are products or services that have a potential impact on the ________ of the products or services of that company.


A) cost
B) availability
C) value
D) substitutability

E) A) and D)
F) None of the above

Correct Answer

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Steve Jobs,former chairman of Apple,demonstrated that ________ also are important in forecasting.


A) character and ability
B) intuition and judgment
C) training and experience
D) imagination and training

E) All of the above
F) B) and C)

Correct Answer

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The five-forces model helps to determine both the nature of competition in an industry and the profit potential for the industry.

A) True
B) False

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Perceptual acuity requires all the following except


A) an ability to sense what is coming.
B) the ability to detect early warning signals of environmental changes.
C) a refusal to consult with others.
D) a strong commitment to external environmental monitoring.

E) A) and C)
F) A) and B)

Correct Answer

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The Dodd-Frank Wall Street Reform and Consumer Protection Act require companies to disclose whether any tin,tantalum,tungsten or gold in their supply chain is connected to violent militia groups in the Congo or nine surrounding countries,including Angola,Rwanda,and Sudan.This is an example of which segment of the general environment?


A) economic
B) sociocultural
C) political and legal
D) demographic

E) None of the above
F) All of the above

Correct Answer

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Which is considered a force in the five-forces model?


A) increased deregulation in an industry
B) the threat of government intervention
C) recent technological innovation
D) rivalry among competing firms

E) C) and D)
F) All of the above

Correct Answer

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Incumbent firms may enjoy increased bargaining power because the Internet


A) focuses marketing efforts on end users.
B) has reduced the number of wholesalers and distributors.
C) increases channel conflict.
D) diminishes the power of many distribution channel intermediaries.

E) A) and B)
F) A) and C)

Correct Answer

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When the management frame of reference gets out of touch with the realities of the actual business situation,what can happen to the firm?


A) Management perceptual acuity improves.
B) Management gets across-the-board raises.
C) The company business strategy no longer works.
D) It becomes easier to maintain competitive advantage.

E) B) and D)
F) A) and D)

Correct Answer

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There are many challenges to complying with the Dodd-Frank Wall Street Reform and Consumer Protection Act to the tracking of materials from more than two million small scale or subsistence miners in the Eastern Congo.Modern supply-chain logistics are not very relevant in these environments.This is an example of which segment of the general environment?


A) economic
B) demographic
C) sociocultural
D) political and legal

E) C) and D)
F) A) and D)

Correct Answer

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Using the five-forces model,explain a potential reason why Alaska Airlines purchased Virgin America in December 2016.

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The five-forces model helps to analyze t...

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Salemi Industries launched Cell Zone unsuccessfully in 2005 because it did not understand the market demand for its new product.This is an example of


A) vision statement evaluation.
B) assessing internal strengths.
C) environmental scanning.
D) mission statement evaluation.

E) A) and B)
F) B) and C)

Correct Answer

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In the general environment,many relationships exist among the various elements.General environmental trends can have positive and negative impacts on various industries.For example,the aging population might have a ________ impact on the health care industry and a ________ impact on the baby product industry.These are called ________ impacts.


A) negative;positive;demographic
B) positive;negative;technological
C) negative;positive;sociocultural
D) positive;negative;demographic

E) A) and D)
F) All of the above

Correct Answer

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