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Which of the following is not a factor that makes it more difficult for new ventures to be successful as differentiators?


A) The strategy is thought to be expensive to put into action.
B) Establishing a brand,important to a differentiation strategy,is thought to be expensive.
C) Superior innovation is often very costly.
D) Customer service is often costly,but it does not affect a differentiation strategy.

E) None of the above
F) A) and C)

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When attacked,older and larger firms tend to respond more quickly,but their responses are often more predictable.

A) True
B) False

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Which of the following is not one of the characteristics of an entrepreneurial opportunity?


A) affordable
B) attractive
C) achievable
D) value creating

E) B) and D)
F) A) and B)

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Which of the following statements about venture capital is false?


A) Entrepreneurs raise venture capital by selling shares of ownership in their business.
B) Venture capital groups can often provide helpful management advice.
C) Venture capital is used to finance rapid growth or large capital expenditures.
D) Venture capital is a form of public equity financing.

E) None of the above
F) A) and B)

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Amazon is an example of a company that used the differentiation strategy to enter the market.The differentiation features included


A) minimal customer service.
B) traditional back office logistics.
C) exceptional customer service.
D) traditional delivery logistics.

E) A) and B)
F) A) and C)

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New entry is among the most common reasons why a cycle of competitive actions and reactions gets started among similar competitors.

A) True
B) False

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Generally speaking the opportunity recognition process consists of two phases of activity.They are ________ and ________.


A) global search;recycling profits
B) value creation;affordability
C) global search;valuation
D) discovery;evaluation

E) B) and C)
F) B) and D)

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When a company chooses to use guerrilla marketing,it is using a ________ competitive action.


A) strategic
B) tactical
C) focused advantage
D) differentiated

E) A) and D)
F) None of the above

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Running Press launched the Miniature Editions line of books in 1993.Today it has sold over 20 million copies.Which of the following most closely represents their strategy?


A) differentiation
B) overall cost leadership
C) focus
D) combination

E) A) and B)
F) A) and C)

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TOMS Shoes generates interest in its products without a large advertising budget.It uses a Facebook page to create buzz.This is an example of a


A) strategic action.
B) tactical action.
C) focused advantage.
D) differentiated focus.

E) A) and C)
F) C) and D)

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The Wall Street Journal and New York Times have seen the intensity of their rivalry increase.One factor driving this is that The Wall Street Journal has moved from financial news reporting to general national and global news reporting and finally,to adding local New York news.The rivalry of these two news providers has increased due to


A) increased dynamic capabilities.
B) erosion of first mover advantages.
C) increased market commonality.
D) the choice of tactical over strategic actions.

E) A) and B)
F) None of the above

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A small firm may be unable to mount a serious attack due to lack of resources.As a result,it is more likely to react to ________ actions,such as incentive pricing or enhanced service offerings,because they are less costly to attack than large-scale strategic actions.


A) forbearance
B) co-opetition
C) tactical
D) strategic

E) None of the above
F) A) and C)

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Opportunity recognition is the process of identifying and selecting entrepreneurial opportunities.It does not involve the development of those ideas.

A) True
B) False

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What are competitive dynamics and how does this explain why strategies evolve in response to actions of close competitors?

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Competitive dynamics involves the intens...

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Southwest Airlines began its no frills,no meals strategy in the late 1960s as a direct assault on the major carriers of the day.What type of competitive action does this represent?


A) A strategic action because it includes a refinement of an existing strategy.
B) A tactical action because it is a refinement of an existing strategy.
C) A strategic action because it was a breakthrough innovative offer.
D) A guerrilla offensive because it is fast and will surprise its rivals.

E) All of the above
F) B) and C)

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According to the text,for an entrepreneurial start-up to be successful,three ingredients are critical.What are they?


A) good ideas,a team of investors,and a business plan
B) a viable opportunity,available resources,and a qualified and motivated founding team
C) an opportunity,a marketing plan,and office space
D) management,marketing,and money

E) All of the above
F) C) and D)

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Discuss the phases of activity involved in the opportunity recognition process that lead to viable new venture opportunities.Explain how this is more than identifying ideas.

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Opportunity recognition refers to more t...

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Spanx,the footless pantyhose and other undergarments for women company was founded in 2000.It combined nylon and Lycra to create a new type of undergarment that is comfortable and eliminates panty lines.It now produces over 200 products,generating over 250 million USD in annual sales.It used which new entry strategy in 2005?


A) adaptive
B) pioneering
C) differentiated
D) imitative

E) B) and C)
F) A) and D)

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A focus strategy must not include elements of differentiation and overall cost leadership in order to be successful.

A) True
B) False

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Strategic competitive actions include all the following except


A) new product introductions.
B) mergers and alliances.
C) product and service enhancements.
D) changing production capacity.

E) None of the above
F) All of the above

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