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Exam 4: Recognizing a Firm's Intellectual Assets Moving beyond a Firm's Tangible Resources

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Question 31

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When a firm develops a knowledge asset, such as a process, pays for it and reuses it over and over at a very low cost, this adds ________ for the firm.

A) tacit knowledge
B) little value
C) a competitive advantage
D) a recoverable loss

E) None of the above
F) A) and C)

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Question 32

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________ is the network of relationships that individuals have throughout the organization.

A) Human capital
B) Social capital
C) Intellectual capital
D) Tacit knowledge

E) B) and D)
F) C) and D)

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Question 33

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Many companies use referrals by current employees as a source for new hiring and even monetarily reward them because

The management of intellectual property involves all of the following except

Technology can also enable much more sophisticated forms of communication in addition to knowledge sharing.

According to the resource-based view of the firm, competitive advantages are ________ for competitors to copy, if they are based on unique bundles of resources.

Which of the following is an IP-heavy industry?

The Cisco Integrated Workforce Experience (IWE) platform makes recommendations based on all the following except

Sharing knowledge and information throughout the organization is important for conserving resources, developing products and services, and thwarting new opportunity creation.

Employers must provide ________ to attract and retain young workers because otherwise they will be at a competitive ________.

Developing human capital is essential to maintaining a competitive advantage in the current knowledge economy. Efforts and initiatives to develop human capital should be directed

In an effort to capture key employees from competitors, firms may attract the symbolic leader of a group within a competing firm and hope others will follow. This has been termed

The effective management of diversity can enhance the social responsibility goals of an organization. Other areas where sound management of diverse workforces can improve the effectivenessof an organization and its competitive advantages include all but one of the following

Developing and protecting social capital requires independence, in which individuals must spend most of their time working individually.

There are multiple advantages of e-teams. Which of the following is not an advantage?

The more reliance a firm has on intellectual capital, the closer its book value will be to its market value.

It is anticipated that the worldwide shortage of highly skilled, college-educated workers will increase significantly by 2020, according to research by McKinsey Global Institute. Somecompanies are going as far as to redefine the jobs of their experts and are transferring some of their tasks to lower-skilled people inside and outside of their companies. By redefining these ________ knowledge jobs, they address ________ shortages and ________ costs while enhancing job satisfaction.

Software algorithms are a form of ________ that, once developed and paid for, can be reused many times at a very low cost.

Data analytics add new information that helps predict who will leave and who will make the best employee according to Deloitte, the HR consulting company. A key advantage of the new analytics techniques over traditional approaches is that they are ________ rather than ________.

In the knowledge economy, if a large portion of company value is in intellectual and human assets, the difference between the market value and book value of the company should ________a company with mostly physical and financial assets.