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Exam 5: Electronic Commerce: Strategies for the New Economy

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Question 51

True/False

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The C2B e-commerce business model is a true inversion of the C2C e-commerce business model.

A) True
B) False

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Question 52

Multiple Choice

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Which of the following is a count of the number of people who visit one site,click on an ad,and are then taken to the site of the advertiser?

A) Conversion rate
B) Click-through
C) Marketing hits
D) Viral speed

E) A) and D)
F) C) and D)

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Question 53

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_____ e-commerce occurs when a business sells products and services to a government entity.

Mobile computing is a broad general term describing your ability to use technology to wirelessly connect to and use centrally located information and/or application software.

After the ordering of products and the sending of invoices,money needs to exchange hands.This occurs via financial electronic data interchange.

What system sends bills over the Internet and provides an easy-to-use mechanism to pay for them?

An affiliate program is:

_____ e-commerce accounts when an individual sells products and services to a government entity.

What term describes electronic commerce that can be conducted over a wireless device?

The _____ e-commerce model is an example of citizens paying their income tax returns online rather than through the mail.

Which type of technology allows you to wirelessly connect to and use centrally located information and/or application software?

What term is used to describe a small Web page containing an advertisement that appears on your screen,outside the current Web site loaded into your browser?

When businesses provide enabling technologies that allow people to create,modify,and oversee the development of a product or service,it is known as ____.

A client-side digital wallet is one that an organization creates for and about you and maintains on its server.

What is the difference between a reverse auction and mass customization?

_____ is a transmission security method that ensures transactions are legitimate as well as secure.

Which type of e-commerce occurs when a business sells products and services to a government entity?

A(n)_____ e-marketplace brings together buyers and sellers from the same industry.

Digital wallets are plastic cards the size of a credit card which feature an embedded chip capable of storing digital information.

Which type of e-commerce model typically requires the use of an intermediary organization to complete transactions?