Question 1

The assignment of numbers or symbols to a property of objects according to value or magnitude is called _____.

Accepted Answer

A)   measurement
B)   scaling
C)   weighing
D)   sampling
E)   codingF) A) and B)
G) A) and C)

Question 2

Which type of scale provides participants with an opportunity to express no opinion when they are unable to make a choice among the alternatives offered?

Accepted Answer

A)   Forced-choice
B)   Multidimensional
C)   Balanced
D)   Unbalanced
E)   Unforced-choiceF) C) and D)
G) A) and B) E

Question 3

What is the primary difference between rating scales and ranking scales? List two types of each scale.

Accepted Answer

Rating scales judge properties of object...

Question 4

Which of the following situations favors the use of unbalanced rating scales rather than balanced rating scales?

Accepted Answer

A)   Participants' scores lean in one direction
B)   Object being rating is familiar to participants
C)   Participants are known to be easy raters
D)   Participants are known to be hard raters
E)   All of the aboveF) A) and E)
G) A) and D)

Question 5

Which type of scale is used when participants place cards into piles using criteria established by the researcher?

Accepted Answer

A)   Ranking
B)   Rating
C)   Categorization
D)   Sorting
E)   RecordingF) B) and D)
G) All of the above

Question 6

What type of scale is used in Jason's second question about the recommendation of iPods?

Accepted Answer

A)   Dichotomous
B)   Multiple-choice, single-response
C)   Multiple-choice, multiple-response
D)   Balanced
E)   UnbalancedF) B) and E)
G) All of the above

Question 7

What type of data is produced by constant-sum scales?

Accepted Answer

A)   Nominal
B)   Ordinal
C)   Interval
D)   Ratio
E)   Nominal and intervalF) C) and D)
G) A) and D)

Question 8

In a _____ scale,the participant orders several objects of properties of objects.

Accepted Answer

A)   comparative
B)   constant sum
C)   forced ranking
D)   paired-comparison
E)   semantic differentialF) A) and E)
G) A) and D)

Question 9

A(n) _____ scale seeks to simultaneously measure more than one attribute of the participant or object.

Accepted Answer

A)   multidimensional
B)   unidimensional
C)   balanced
D)   unbalanced
E)   validF) D) and E)
G) A) and D)

Question 10

What type of data is produced by summated rating scales?

Accepted Answer

A)   Nominal
B)   Ordinal
C)   Interval
D)   Ratio
E)   Nominal and intervalF) C) and D)
G) A) and E) C

Question 11

Participants tend to _____ when they make an error of central tendency.

Accepted Answer

A)   be easy raters
B)   give extreme judgments
C)   choose the central or neutral point
D)   rate objects consistently from question to question
E)   procrastinate in making choicesF) C) and E)
G) A) and D)

Question 12

Which type of rater error occurs when a participant is reluctant to give extreme judgments?

Accepted Answer

A)   Error of leniency
B)   Error of central tendency
C)   Halo effect
D)   Demand effect
E)   Socially desirable respondingF) B) and E)
G) C) and E)

Question 13

Which of the following statements is true concerning the applicability of attitudes in understanding behavior?

Accepted Answer

A)   General attitudes are the best predictors of behavior
B)   Behavior is affected equally by those attitudes formed via social learning and those formed via behavioral learning
C)   Cognitive attitudes influence behavior better than affective-based attitudes
D)   A single, global measure of attitude is necessary to predict behavior
E)   All of the above are trueF) A) and C)
G) C) and D) C

Question 14

I turn my cellular telephone off when dining in restaurants.What is the basis of the attitude reflected in this statement?

Accepted Answer

A)   Cognitive
B)   Affective
C)   Conative
D)   Centrality
E)   PeripheralF) A) and B)
G) All of the above

Question 15

Participants are grouped using _____ scales.

Accepted Answer

A)   ranking
B)   rating
C)   categorization
D)   sorting
E)   recordingF) A) and B)
G) A) and C)

Question 16

Paired comparison scales result in _____ data.

Accepted Answer

A)   nominal
B)   ordinal
C)   interval
D)   ratio
E)   absoluteF) A) and D)
G) D) and E)

Question 17

Participants tend to _____ when they make an error of leniency.

Accepted Answer

A)   be easy raters
B)   give no opinion answers
C)   choose the central or neutral point
D)   rate objects consistently from question to question
E)   procrastinate in making choicesF) A) and D)
G) B) and D)

Question 18

A cognitive basis for an attitude means that the attitude is based on a _____.

Accepted Answer

A)   feeling
B)   behavior
C)   value
D)   culture
E)   beliefF) A) and C)
G) A) and B)

Question 19

The purpose of _____ is to get a conceptual representation of a respondent's attitude toward the attitude object and to compare the relationships between people.

Accepted Answer

A)   Likert scales
B)   comparative scales
C)   forced rating
D)   Q-sorts
E)   Stapel scalesF) D) and E)
G) B) and D)

Question 20

A categorization scale is a scale that _____.

Accepted Answer

A)   scores an object without making a direct comparison to another object
B)   scores an objecting by making a comparison and determining order among two or more objects
C)   groups participants
D)   groups concepts according to specific criteria
E)   establishes relationships between two variablesF) C) and D)
G) A) and E)

Exam 12: Measurement Scales

The assignment of numbers or symbols to a property of objects according to value or magnitude is called _____.

Correct AnswerverifiedShow Answer

Which type of scale provides participants with an opportunity to express no opinion when they are unable to make a choice among the alternatives offered?

Correct AnswerverifiedE

What is the primary difference between rating scales and ranking scales? List two types of each scale.

Correct AnswerverifiedRating scales judge properties of object...View AnswerShow Answer

Which of the following situations favors the use of unbalanced rating scales rather than balanced rating scales?

Correct AnswerverifiedShow Answer

Which type of scale is used when participants place cards into piles using criteria established by the researcher?

Correct AnswerverifiedShow Answer

What type of scale is used in Jason's second question about the recommendation of iPods?

Correct AnswerverifiedShow Answer

What type of data is produced by constant-sum scales?

Correct AnswerverifiedShow Answer

In a _____ scale,the participant orders several objects of properties of objects.

Correct AnswerverifiedShow Answer

A(n) _____ scale seeks to simultaneously measure more than one attribute of the participant or object.

Correct AnswerverifiedShow Answer

What type of data is produced by summated rating scales?

Correct AnswerverifiedC

Participants tend to _____ when they make an error of central tendency.

Correct AnswerverifiedShow Answer

Which type of rater error occurs when a participant is reluctant to give extreme judgments?

Correct AnswerverifiedShow Answer

Which of the following statements is true concerning the applicability of attitudes in understanding behavior?

Correct AnswerverifiedC

I turn my cellular telephone off when dining in restaurants.What is the basis of the attitude reflected in this statement?

Correct AnswerverifiedShow Answer

Participants are grouped using _____ scales.

Correct AnswerverifiedShow Answer

Paired comparison scales result in _____ data.

Correct AnswerverifiedShow Answer

Participants tend to _____ when they make an error of leniency.

Correct AnswerverifiedShow Answer

A cognitive basis for an attitude means that the attitude is based on a _____.

Correct AnswerverifiedShow Answer

The purpose of _____ is to get a conceptual representation of a respondent's attitude toward the attitude object and to compare the relationships between people.

Correct AnswerverifiedShow Answer

A categorization scale is a scale that _____.

Correct AnswerverifiedShow Answer

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Rating scales judge properties of object...
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C

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