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Exam 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages

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Question 61

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Anderson Windows lowered costs,enhanced quality and variety,and improved its response time to customers by

A) creating a new paper-based catalog.
B) creating an interactive computer version of its paper catalogs.
C) creating an integrated computer system of catalogs, products, orders, and manufacturing.
D) creating a manufacturing system for ordering parts.

E) All of the above
F) A) and D)

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Question 62

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The supermarket,Aldi,places extreme focus on minimizing costs across its operations which ultimately makes it more vulnerable to substitutes.

A) True
B) False

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Question 63

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Firms can underestimate the challenges and expenses associated with coordinating value-creating activities in the extended value chain.This is an advantage of integrated overall cost leadership and differentiation.

In evaluating the sustainability of the Atlas Door competitive advantages over the long run,it is important to evaluate the ability of rivals to

Global logistics firms such as DHL Supply Chain and Global Forwarding or C.H.Robinson Worldwide compete using an overall cost leadership strategy in primary activities such as

High product differentiation is generally accompanied by

A cost leadership strategy can be at risk of becoming obsolete and must be evaluated regularly in terms of current competitor responses.

A market that mainly competes on the basis of price and has stagnant growth is characteristic of what life cycle stage?

In the textbook example of Atlas Door,it integrated many value-chain activities with the firm in order to support its just-in-time strategy.This,however,did not provide sustainable competitive advantage.

One potential pitfall of a differentiation strategy is that identification of the brand in the marketplace may become diluted through excessive product line extensions.

A potential pitfall of a focus strategy is that highly focused product and service offerings are not subject to competition from new entrants and from imitation.

A low-cost position provides more flexibility to cope with demands from powerful suppliers for input cost decreases.

Piecemeal productivity improvements are not useful as a turnaround strategy because they are not cumulative.

Competitive advantage is not affected by actions by rivals from within and outside of the industry.

An important idea behind the profit pool concept is that there is always a strong relationship between the generation of revenues and the capturing of profits.

Zulily keeps very little inventory.It orders products from vendors after their customer has completed the purchase.This is an example of how Zulily intends to enhance a cost leadership position.

A successful differentiation strategy increases rivalry since buyers become more price-sensitive.

Concentrating solely on one form of competitive advantage generally leads to the highest possible level of profitability.

An overall low-cost position protects a firm against rivalry from competitors,because higher costs allow a firm to earn returns even if its competitors eroded their profits through intense rivalry.

Swatch defined its watches as playful fashion accessories which were showily promoted.This is an example of reverse positioning.