A) Presentations often provide little opportunity for consumer feedback.
B) Personal selling permits too much wasted coverage.
C) There may be inconsistency in the presentation of the message from one salesperson to another.
D) A salesperson cannot control to whom a presentation is made.
E) Personal selling is subject to extensive federal, state, and company regulation.
G) A) and C)
Correct Answer
verified
Correct Answer
verified
A) a seller-directed flow of communication, often in a face-to-face encounter, designed to promote a product with the purpose of making a sale.
B) an individualized communications program specifically designed for a single customer because the item being sold is unique to that person.
C) a mass selling approach that has been be tailored to meet the more select needs of a target market based on age, gender, ethnicity, or occupation.
D) a form of communication that is intended to counteract any negative information or misinformation that has been fomented by competitors or disgruntled customers.
E) a form of communication management that seeks to influence the feelings, opinions, or beliefs held by customers, prospective customers, stockholders, suppliers, employees, and other publics about a company and its products or services.
G) A) and E)
Correct Answer
verified
Correct Answer
verified
Showing 301 - 302 of 302
Related Exams