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Reebok Website Image -Customers can build their own bicycle at SevenCycles.com by answering a few questions and choosing from a menu of product attributes,prices,and delivery options.The design of a precise bicycle is made possible through the use of a __________. A) wiki B) cookie C) RSS feed D) choiceboard E) collaborative filter Reebok Website Image -Customers can build their own bicycle at SevenCycles.com by answering a few questions and choosing from a menu of product attributes,prices,and delivery options.The design of a precise bicycle is made possible through the use of a __________.


A) wiki
B) cookie
C) RSS feed
D) choiceboard
E) collaborative filter

F) A) and B)
G) C) and D)

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Which of the following profiles would most likely describe an online consumer?


A) a tech-savvy high school student living with her parents
B) a 21-year-old high school graduate earning $18,000 annually living in his own apartment
C) a 28-year-old chemical engineer living in the suburbs with her husband and two children
D) a 35-year-old high school teacher living with his wife in a duplex
E) a 70-year-old retired naval officer living in a retirement community

F) A) and B)
G) B) and C)

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Explain why a majority of online consumers are concerned about the privacy and security issues related to cookies.

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Cookies are computer files that a market...

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terms of website design and the online customer experience,community refers to


A) an information system where anyone can post content or one where only a restricted number of people can initiate a blog.
B) websites that allow people to congregate online and exchange views on topics of common interest.
C) a social network of individuals who interact through specific media, potentially crossing geographical and political boundaries, in order to pursue mutual interests or goals.
D) user-to-user communications hosted by a company to enhance customer experience and build a favorable buyer-seller relationship.
E) a customer's network of family, friends, acquaintances, and co-workers, with whom he or she communicates on regular basis.

F) A) and E)
G) C) and D)

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online consumers who regard the Internet as a convenience tool for buying music,books,computer software,and electronics are referred to as "__________."


A) hunter-gatherers
B) click-and-mortar
C) brand loyalists
D) hooked, online, and single
E) time-sensitive materialists

F) A) and B)
G) B) and E)

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Visitors to the Universal Studios theme park can borrow one of three user-controlled webcams to take pictures of the park and themselves enjoying the park.Then the webcam users can e-mail the pictures to their friends.The average webcam user sends four e-mails to friends,which has resulted in more than 6 million park images being sent to potential visitors.Universal Studios is using __________ to promote its theme park.


A) viral marketing
B) opt-out marketing
C) customerization
D) niche marketing
E) buzz marketing

F) B) and C)
G) B) and E)

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Users of NYTimes.com can access the book review section and link to Barnes & Noble to order a book or browse related titles without ever visiting a store.NYTimes.com is an example of the __________ website design element.


A) convenience
B) control
C) connection
D) community
E) communication

F) A) and C)
G) C) and D)

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Harris Interactive,a large U.S.research firm,has identified six distinct online consumer lifestyle segments: (1) __________; (2) hunter-gatherers; (3) brand loyalists; (4) time-sensitive materialists; (5) hooked,online and single; and (6) ebivalent newbies.


A) drifting surfers
B) desktop veterans
C) media movers
D) click-and-mortar
E) digital collaborators

F) A) and B)
G) A) and C)

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Reebok Website Image -Reebok website image above is an example of how the firm has effectively used __________ technology to allow its customers to customize their athletic shoes. A) wiki B) RSS feed C) choiceboard D) e-mail E) collaborative filter Reebok Website Image -Reebok website image above is an example of how the firm has effectively used __________ technology to allow its customers to customize their athletic shoes.


A) wiki
B) RSS feed
C) choiceboard
D) e-mail
E) collaborative filter

F) A) and B)
G) A) and C)

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Which of the following statements regarding when and where online consumers shop and buy is most accurate?


A) Twenty percent of online sales occur Monday through Friday.
B) The busiest shopping day is Wednesday.
C) Favorite websites for workday shopping and buying include those featuring health and beauty items, and apparel and accessories.
D) Some 20 percent of consumers say they visit websites from work.
E) Most people buy online when they are depressed.

F) A) and E)
G) A) and B)

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Internet users ages 15 and older are expected to buy _________ worth of products and services online in 2015 (excluding travel,automobiles,and prescription medications) .


A) $829 million
B) $997 million
C) $39 billion
D) $232 billion
E) $270 billion

F) A) and B)
G) A) and C)

Correct Answer

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Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers is referred to as __________.


A) connectivity
B) customerization
C) customization
D) communication
E) convenience

F) A) and E)
G) A) and B)

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Figure 21-2 -Consider Figure 21-2 above. C refers to which of the following website design elements? A) context B) content C) commerce D) customization E) connection Figure 21-2 -Consider Figure 21-2 above."C" refers to which of the following website design elements?


A) context
B) content
C) commerce
D) customization
E) connection

F) A) and B)
G) A) and C)

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Those people who object to cookies are most likely concerned with ___________.


A) costs
B) privacy
C) damage
D) waste
E) information overload

F) A) and E)
G) B) and E)

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major issues that contribute to consumers' hesitancy to use online shopping are __________.


A) quality and price
B) privacy and security
C) computer knowledge and security
D) price and privacy
E) quality and computer knowledge

F) C) and D)
G) A) and E)

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general product and service categories dominate online consumer buying today and in the foreseeable future.One category includes items where


A) digital delivery is an important factor as well as post-purchase support services.
B) price and speed of delivery are the determinant sales factors.
C) convenience is very important, even more so than price or quality.
D) product information is an important part of the purchase decision but prepurchase trial is not necessarily critical.
E) price and delivery time are not key factors, but product warranties are very important.

F) A) and B)
G) D) and E)

Correct Answer

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is the standard for measuring a meaningful marketspace company presence?


A) the sales compared to the marketplace alternative
B) the quality of the website design
C) the shopping cart
D) the quality of the customer experience
E) the eight second rule

F) All of the above
G) A) and B)

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popularity of multichannel marketing is apparent in its growing impact on online retail sales.Multichannel marketers are expected to register about __________ of U.S.online retail sales in 2012.


A) 40 percent
B) 50 percent
C) 60 percent
D) 70 percent
E) 90 percent

F) D) and E)
G) A) and C)

Correct Answer

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Seven Cycles creates __________ in the making of customized bikes for its customers in 40 countries.


A) time utility
B) form utility
C) place utility
D) possession utility
E) possession and place utility

F) A) and D)
G) B) and C)

Correct Answer

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Interactive marketing is characterized by


A) sophisticated choiceboard and personalization systems.
B) niche marketspaces.
C) the digital divide, which separates online consumers from traditional marketplace consumers.
D) a marketing mix strategy that de-emphasizes the promotion element.
E) a high level of convenience with little concern about cost.

F) B) and D)
G) A) and E)

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