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The audience's perception of a speaker's competence,trustworthiness,and dynamism is called


A) character.
B) credibility.
C) charisma.
D) personality.

E) A) and B)
F) None of the above

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Explain the three types of audiences you will encounter when presenting a persuasive message and offer three suggestions to adapt to each type of audience.

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When presenting a persuasive message, th...

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In Jayla's persuasive speech advocating gun control,she began by asking her audience members to raise their hands if they were in favor of gun control.What type of audience was Jayla most likely speaking to?


A) a receptive audience
B) a neutral audience
C) an unreceptive audience
D) a hostile audience

E) All of the above
F) A) and B)

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Reasoning that arrives at a general conclusion from specific instances or examples is known as _______ reasoning.

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To use ________ as a strategy for persuasion,you first identify objections to your position that your listeners might raise and then overcome those objections with arguments and evidence.

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Which of the following does your text state is the MOST basic organizational pattern for a persuasive speech?


A) refutation
B) problem-solution
C) effect-cause
D) cause-effect

E) All of the above
F) A) and D)

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Explain the two basic approaches you can take when using the cause and effect organizational strategy and provide an example of how you could use each.

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1.From effect to cause.One way to use th...

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Shared beliefs held by a group of people that are based on their cultural heritage,values,and faith are known as


A) hope.
B) reverence.
C) myths.
D) pride.

E) A) and B)
F) A) and C)

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Marty's persuasive speech was about gun control and school violence.He made the statement,"Either we take guns out of the hands of everyone in this country,except the police and military,or we can expect massacres in schools all over this country." This kind of argument represents an


A) bandwagon fallacy.
B) ad hominem fallacy.
C) appeal to misplaced authority.
D) either/or fallacy.

E) None of the above
F) A) and D)

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When persuading a receptive audience,you should clearly state your speaking objective.

A) True
B) False

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A demagogue is a speaker who attempts to gain power or control over others by using impassioned emotional pleas and appealing to listeners' prejudices.

A) True
B) False

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When persuading an unreceptive audience,you should immediately announce that you plan to change their minds.

A) True
B) False

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The theory that suggests that emotional responses can be classified along the dimensions of pleasure,arousal,and dominance is the _______ theory.

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The causal fallacy is reasoning that suggests that because everyone else believes something or is doing something,then it must be valid or correct.

A) True
B) False

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Quintilian,a Roman teacher of public speaking,felt that effective public speakers should be


A) polished and prepared in the speaking situation.
B) charming and charismatic.
C) people of good character.
D) quick-witted.

E) B) and C)
F) A) and D)

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Ad hominem is an attack on irrelevant personal characteristics of the person who is proposing an idea,rather than the idea itself.

A) True
B) False

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Opinions can serve as evidence if they are


A) shared by a majority of the audience.
B) inoffensive.
C) well researched and eloquently phrased.
D) expressed by an expert who can add credibility to your conclusion.

E) A) and B)
F) A) and C)

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List five tips for using emotion to persuade.

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Answers will vary,but should include fiv...

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When persuading a neutral audience,you should ask listeners for an immediate show of support.

A) True
B) False

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What is the term for using specific instances or examples to reach a general,probable conclusion?


A) probability
B) validity
C) inductive reasoning
D) mythos

E) C) and D)
F) A) and B)

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