Question 1

Competition refers to

Accepted Answer

A)  identical products that perform identical functions.
B)  any for profit organization that targets the customers of other organizations.
C)  alternative firms that could provide a product to satisfy a specific market's needs.
D)  any product or service that vies for a portion of a customer's discretionary income.
E)  the set of firms that operate in a given geographic region,regardless of product or service.F) B) and E)
G) All of the above

Question 2

Which of the following trends identified in an environmental scan is a technological trend?

Accepted Answer

A)  New smartphone apps,such as mobile advertising,mobile bar code scanning,and mobile payments will become increasingly more available.
B)  Customer-generated content is growing as a competitive advantage.
C)  The U.S. ,Japan,China,and EU countries will increase investments in sustainable living infrastructure.
D)  Online privacy protection advocacy and regulation will continue to grow.
E)  Preordering is becoming important ways for consumers to participate in brand and product development.F) A) and E)
G) A) and B)

Question 3

How does technology affect customer value?

Accepted Answer

Technological forces affect customer val...

Question 4

In the U.S.alone,roughly 500 million computers will become obsolete by 2017.These computers contain more than 2 billion pounds of what will become lead waste that is harmful to the environment.As a result,computer manufacturers are being pressured to accept the return of used computers for the safety of communities.This environmental issue reflects a problem with __________,a technological issue within the marketing environment.

Accepted Answer

A)  recycling
B)  gray marketing
C)  preowned marketing
D)  postcycling
E)  precyclingF) A) and C)
G) A) and B)

Question 5

Generation Y is defined as the generation of children born __________.

Accepted Answer

A)  between WWI and WWII
B)  between 1946 and 1964
C)  between 1965 and 1976
D)  between 1977 and 1994
E)  since the millenniumF) A) and B)
G) All of the above

Question 6

The U.S.Office of Management and Budget has developed a classification system that defines geographic areas based on the size of the population that is contained within them.The U.S.Census Bureau uses these statistical areas to collect,tabulate,and publish various reports on demographic profiles and economic activity.Based on Figure 3-A above,which of the following best defines a micropolitan statistical area for the Dallas-Fort Worth geographic area?

Accepted Answer

A)  the counties in the darker shaded areas (e.g.Grayson [Sherman-Denison],Collin,Delta,Dallas,Kaufman,Johnson,Tarrant,Parker,Wise,etc. ) 
B)  the cities of Mineral Wells,Gainesville,Bonham,Athens,and Granbury (within their respective counties) in the lighter shaded areas
C)  the counties of Wise,Parker,Tarrant,and Johnson bounded by the black line
D)  the Fort Worth-Arlington area (within Tarrant county) that is in the darker shaded area
E)  the entire set of counties in the light and darker shaded areasF) None of the above
G) A) and D) B

Question 7

Americans born between 1977 and 1994 are referred to as __________.

Accepted Answer

A)  Generation X
B)  baby boomers
C)  Generation Y
D)  baby busters
E)  Generation ZF) B) and C)
G) A) and E)

Question 8

One of the primary uses of the BBB Accredited Business logo (shown above) is to

Accepted Answer

A)  find the best price for a product or service among member firms.
B)  facilitate local businesses that practice sustainability.
C)  create a social network forum whereby firms and their customers can have an open dialogue.
D)  provide objective consumer protection for Internet users.
E)  create a working relationship among businesses with similar core values.F) A) and E)
G) A) and C) D

Question 9

For 18 months,Warner-Lambert Co.was required to include the following statement in all television advertisements for Listerine: "Listerine will not help prevent colds or sore throats or lessen their severity." The Federal Trade Commission (FTC) imposed this requirement because previous advertising had caused consumers to believe Listerine was effective against colds.This is an example of the FTC action of

Accepted Answer

A)  corrective advertising.
B)  deceptive advertising.
C)  unethical advertising.
D)  cease-and-desist advertising.
E)  self-regulation.F) C) and E)
G) A) and B)

Question 10

Office Depot has given its staff wireless tablet devices.When customers inquire about a product,a tablet-equipped sales associate can pull up detailed information about the product from the corporate database.In addition,employees at one store can contact employees at another store for advice or information.This is an example of how a(n) __________ can be used to enhance marketing.

Accepted Answer

A)  Internet service provider
B)  web exchange
C)  commercial online service
D)  extranet
E)  intranetF) A) and D)
G) A) and C)

Question 11

In 1970,the typical U.S.household earned about $8,700.In 2011,the typical U.S.household earned about $50,054.If adjusted for inflation,the gross income of the typical U.S.household in 2011 relative to 1970 has __________.

Accepted Answer

A)  increased dramatically
B)  increased somewhat
C)  remained relatively stable
D)  decreased somewhat
E)  decreased dramaticallyF) A) and B)
G) C) and D)

Question 12

Small businesses employ __________ of all private sector employees.

Accepted Answer

A)  one quarter
B)  one third
C)  half
D)  three quarters
E)  nearly allF) A) and B)
G) D) and E)

Question 13

What is environmental scanning? How is it used in marketing?

Accepted Answer

Environmental scanning is a process of a...

Question 14

The purpose of the __________ is to forbid certain actions that are likely to lessen competition,although no actual harm has yet occurred.

Accepted Answer

A)  Federal Trade Commission Act
B)  Lanham Act
C)  Clayton Act
D)  Sherman Antitrust Act
E)  Robinson-Patman ActF) C) and E)
G) A) and E)

Question 15

More magazine is a publication designed to appeal to women aged 40 and over.Demand for such magazines is an example of how changing __________ characteristics impact the marketing environment.

Accepted Answer

A)  cultural
B)  behavioral
C)  psychographic
D)  occupational
E)  demographicF) C) and D)
G) None of the above

Question 16

Alternative firms that could provide a product to satisfy a specific market's needs are referred to as __________.

Accepted Answer

A)  substitute firms
B)  target markets
C)  complementary firms
D)  cross product marketers
E)  competitionF) A) and B)
G) B) and D)

Question 17

Consumerism refers to

Accepted Answer

A)  a movement of conspicuous consumption that began when the World War II ended.
B)  conducting business in a way that protects the natural environment while making economic progress.
C)  a collaborative effort between buyers and sellers to create an exchange where each benefit.
D)  the recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth.
E)  the grassroots movement started in the 1960s to increase the influence,power,and rights of consumers in dealing with institutions.F) A) and E)
G) A) and D) E

Question 18

From the start of the war on terrorism,billions have been spent.According to an environmental scan of the United States,this military expenditure is an example of a change in __________ forces.

Accepted Answer

A)  economic
B)  competitive
C)  technological
D)  social
E)  regulatoryF) C) and D)
G) All of the above

Question 19

Demographers predict that the number of people in the U.S.aged 65 and over will __________ by 2030.

Accepted Answer

A)  almost double
B)  be significantly less than the number of children under 18 years old
C)  increase at the same rate as the rate for developing countries
D)  increase at the same rate as the rate for developed countries
E)  stay the same as todayF) A) and B)
G) C) and E)

Question 20

How do the macroeconomic conditions as well as consumer income affect marketing?

Accepted Answer

The economy pertains to the income,expen...

Exam 3: Scanning the Marketing Environment

Competition refers to

Correct Answer
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Which of the following trends identified in an environmental scan is a technological trend?

Correct Answer
verified

How does technology affect customer value?

Correct Answer
verified
Technological forces affect customer val...
View Answer

Correct Answer
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Generation Y is defined as the generation of children born __________.

Correct Answer
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Correct Answer
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B

Americans born between 1977 and 1994 are referred to as __________.

Correct Answer
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One of the primary uses of the BBB Accredited Business logo (shown above) is to

Correct Answer
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D

Correct Answer
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Correct Answer
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In 1970,the typical U.S.household earned about $8,700.In 2011,the typical U.S.household earned about $50,054.If adjusted for inflation,the gross income of the typical U.S.household in 2011 relative to 1970 has __________.

Correct Answer
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Small businesses employ __________ of all private sector employees.

Correct Answer
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What is environmental scanning? How is it used in marketing?

Correct Answer
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Environmental scanning is a process of a...
View Answer

The purpose of the __________ is to forbid certain actions that are likely to lessen competition,although no actual harm has yet occurred.

Correct Answer
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More magazine is a publication designed to appeal to women aged 40 and over.Demand for such magazines is an example of how changing __________ characteristics impact the marketing environment.

Correct Answer
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Alternative firms that could provide a product to satisfy a specific market's needs are referred to as __________.

Correct Answer
verified

Consumerism refers to

Correct Answer
verified
E

From the start of the war on terrorism,billions have been spent.According to an environmental scan of the United States,this military expenditure is an example of a change in __________ forces.

Correct Answer
verified

Demographers predict that the number of people in the U.S.aged 65 and over will __________ by 2030.

Correct Answer
verified

How do the macroeconomic conditions as well as consumer income affect marketing?

Correct Answer
verified
The economy pertains to the income,expen...
View Answer

Exam 3: Scanning the Marketing Environment

Competition refers to

Correct AnswerverifiedShow Answer

Which of the following trends identified in an environmental scan is a technological trend?

Correct AnswerverifiedShow Answer

How does technology affect customer value?

Correct AnswerverifiedTechnological forces affect customer val...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Generation Y is defined as the generation of children born __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedB

Americans born between 1977 and 1994 are referred to as __________.

Correct AnswerverifiedShow Answer

One of the primary uses of the BBB Accredited Business logo (shown above) is to

Correct AnswerverifiedD

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In 1970,the typical U.S.household earned about $8,700.In 2011,the typical U.S.household earned about $50,054.If adjusted for inflation,the gross income of the typical U.S.household in 2011 relative to 1970 has __________.

Correct AnswerverifiedShow Answer

Small businesses employ __________ of all private sector employees.

Correct AnswerverifiedShow Answer

What is environmental scanning? How is it used in marketing?

Correct AnswerverifiedEnvironmental scanning is a process of a...View AnswerShow Answer

The purpose of the __________ is to forbid certain actions that are likely to lessen competition,although no actual harm has yet occurred.

Correct AnswerverifiedShow Answer

More magazine is a publication designed to appeal to women aged 40 and over.Demand for such magazines is an example of how changing __________ characteristics impact the marketing environment.

Correct AnswerverifiedShow Answer

Alternative firms that could provide a product to satisfy a specific market's needs are referred to as __________.

Correct AnswerverifiedShow Answer

Consumerism refers to

Correct AnswerverifiedE

From the start of the war on terrorism,billions have been spent.According to an environmental scan of the United States,this military expenditure is an example of a change in __________ forces.

Correct AnswerverifiedShow Answer

Demographers predict that the number of people in the U.S.aged 65 and over will __________ by 2030.

Correct AnswerverifiedShow Answer

How do the macroeconomic conditions as well as consumer income affect marketing?

Correct AnswerverifiedThe economy pertains to the income,expen...View AnswerShow Answer

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Technological forces affect customer val...
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B

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D

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Environmental scanning is a process of a...
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E

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The economy pertains to the income,expen...
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