Question 1

Rovio,the developer of Angry Birds video game,has broadened its business model by expanding into all of the following growth opportunities EXCEPT:

Accepted Answer

A)  Angry Birds video game line extensions,such as Angry Birds Space.
B)  a strategic partnership with Hasbro to market Angry Birds toys.
C)  an Angry Birds movie.
D)  Angry Birds remote control flying drones.
E)  Angry Birds amusement parks.F) B) and D)
G) All of the above

Question 2

The Boston Consulting Group (BCG) business portfolio analysis requires an organization to locate the position for each of its strategic business units (SBUs) on a growth-share matrix.The vertical axis of this matrix indicates

Accepted Answer

A)  the annual rate of growth of the firm's largest competitor.
B)  the relative dollar ($) market share of the largest competitor.
C)  the annual rate of growth of the SBU's industry.
D)  the relative unit (#) market share of the largest competitor.
E)  the annual rate of growth of the firm itself.F) A) and D)
G) A) and C)

Question 3

A subsidiary,division,or unit of an organization that markets a set of related offerings to a clearly defined group of customers is referred to as a

Accepted Answer

A)  strategic business unit.
B)  strategic industry level.
C)  private corporation.
D)  product grouping.
E)  marketing department.F) B) and E)
G) D) and E)

Question 4

An action item list refers to

Accepted Answer

A)  an aid to implement a marketing plan that consists of four columns.
B)  a tool that shows the relationships through time of the various program tasks.
C)  a graphical representation of a program schedule.
D)  a systematic method to itemize the "value" of products and services.
E)  an aid to implementing a business plan and consisting of five columns.F) B) and D)
G) B) and E)

Question 5

An action item list refers to an aid to implement a marketing plan that consists of four columns: (1) the task; (2) the person responsible for completing that task; (3) the date to finish the task;and (4) __________.

Accepted Answer

A)  the budget
B)  the points of difference
C)  what is to be delivered
D)  the promotional message
E)  the product or serviceF) B) and E)
G) A) and D)

Question 6

SightLife (see the logo above) creates eye banks throughout the world.Its goal is to find cornea donors prepare their tissues for surgery.SightLife is an example of a(n) __________.

Accepted Answer

A)  cooperative
B)  business firm
C)  industry
D)  public firm
E)  nonprofit organizationF) D) and E)
G) A) and D)

Question 7

In Figure 2-4 shown above,SBUs found in quadrant "B" would be called __________.

Accepted Answer

A)  cash cows
B)  stars
C)  question marks
D)  dogs
E)  hedgehogsF) C) and D)
G) C) and E)

Question 8

The marketing plan for IBM's "Smarter Planet" strategy included which of the following marketing tactics?

Accepted Answer

A)  handing out "Smarter Planet" t-shirts on selected college campuses through the world
B)  providing samples of new hard drives for NYC businesses
C)  sponsoring the US swim team for the 2012 Summer Olympics
D)  including a strong message in an annual report from IBM's Chairman of the Board and CEO
E)  garnering a celebrity endorsement from Jon Steward,host of the Daily ShowF) A) and B)
G) B) and C)

Question 9

Based on the sales revenue data shown in Figure 2-A above,as a marketing manager for Kodak,you would MOST LIKELY conclude that

Accepted Answer

A)  the planning gap is narrowing.
B)  the actual sales results (line B
E)  are on track with the new plan (line B
D)  .
C)  the actual sales results (lines AB and B
E)  are on track with the plan in place since 2003 (line B
C)  .
D)  sales are increasing significantly since 2003 (line B
D)  .
E)  another new plan has been needed since 2003,since the planning gap (wedge DB
C)  is widening each year thereafter.F) A) and C)
G) C) and D)

Question 10

In 25 words of less,write a mission statement for a local community college.

Accepted Answer

By understanding its core values,an orga...

Question 11

Figure 2-1
-Using Figure 2-1 above,identify and briefly describe the five levels in a hierarchical organizational structure,including the three that are strategic in nature.

Accepted Answer

The five levels (three of which are stra...

Question 12

Quadrant "A" in Figure 2-7 above represents a(n) __________ in a SWOT analysis.

Accepted Answer

A)  Threat
B)  Weakness
C)  Strength
D)  Opportunity
E)  Market segmentF) A) and D)
G) B) and D)

Question 13

If Ben & Jerry's sold more units of its Bonnaroo Buzz Fair Trade-sourced super premium ice cream to U.S.consumers as a result of increased promotion while keeping its price per pint the same,it would be using a __________ strategy.

Accepted Answer

A)  product development
B)  market development
C)  market penetration
D)  diversification
E)  market saturationF) All of the above
G) A) and B)

Question 14

In Figure 2-1 above,"D" represents the

Accepted Answer

A)  strategic business unit level.
B)  functional level.
C)  corporate level.
D)  board of directors.
E)  CMO.F) C) and E)
G) A) and B)

Question 15

Identify and describe the four factors in a SWOT analysis and give examples for Ben & Jerry's Ice Cream that help it identify the critical strategy-related factors that could impact the firm.

Accepted Answer

A SWOT analysis is an acronym that descr...

Question 16

Implementation of IBM's "Smarter Planet" strategy has resulted in all of the following EXCEPT:

Accepted Answer

A)  a reduction in supply chain costs for retailers.
B)  a reduction in traffic delays through coordinated signals.
C)  a reduction in power usage for consumers using smart meters.
D)  a reduction in inventory levels,as well as increased sales,for retailers.
E)  a reduction in wasted coverage for advertising messages to increase its efficiency.F) D) and E)
G) A) and B)

Question 17

Groups of a small number of people from different departments in an organization who are mutually accountable to accomplish a task or a common set of performance goals are referred to as

Accepted Answer

A)  designated teams.
B)  strategic business units.
C)  cross-functional teams.
D)  business committees.
E)  venture squads.F) B) and E)
G) A) and E)

Question 18

Data visualization

Accepted Answer

A)  is the visual computer display of the essential information related to achieving a marketing objective.
B)  is a road map for the marketing activities of an organization for a specified future time period.
C)  is the process of continuously collecting information about customers' needs,sharing this information across departments,and using it to create marketing metrics.
D)  is a measure of the quantitative value or trend of a marketing activity or result is the visual computer display of the essential information related to achieving a marketing objective.
E)  presents information about an organization's marketing metrics graphically so marketers can quickly spot deviations from plans and take corrective actions.F) B) and C)
G) C) and E)

Question 19

A recent Congressional initiative mandated that the U.S.Department of Transportation (USDOT) establish a national traffic information collection system.The marketing manager of a company that provided traffic reports for local radio stations would most likely incorporate this knowledge into its SWOT analysis as

Accepted Answer

A)  a weakness if the company has an existing working relationship with the USDOT.
B)  an opportunity if the USDOT will give this information directly to all radio stations.
C)  a weakness if the company that provides local traffic information has no employees who are technologically capable of using the USDOT system.
D)  a threat if the USDOT is creating a network of local traffic-information providers to address the mandate.
E)  part of a marketing plan;this information would not be part of a SWOT analysis.F) None of the above
G) A) and C)

Question 20

__________ is a legal entity that consists of people who share a common mission.

Accepted Answer

A)  department
B)  organization
C)  SBU
D)  industry
E)  marketF) A) and D)
G) B) and D)

Exam 2: Developing Successful Organizational and Marketing Strategies

In Figure 2-1 above,"D" represents the

Correct Answer
verified

Groups of a small number of people from different departments in an organization who are mutually accountable to accomplish a task or a common set of performance goals are referred to as

Correct Answer
verified

The marketing plan for IBM's "Smarter Planet" strategy included which of the following marketing tactics?

Correct Answer
verified

__________ is a legal entity that consists of people who share a common mission.

Correct Answer
verified

Correct Answer
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An action item list refers to an aid to implement a marketing plan that consists of four columns: (1) the task; (2) the person responsible for completing that task; (3) the date to finish the task;and (4) __________.

Correct Answer
verified

If Ben & Jerry's sold more units of its Bonnaroo Buzz Fair Trade-sourced super premium ice cream to U.S.consumers as a result of increased promotion while keeping its price per pint the same,it would be using a __________ strategy.

Correct Answer
verified

The Boston Consulting Group (BCG) business portfolio analysis requires an organization to locate the position for each of its strategic business units (SBUs) on a growth-share matrix.The vertical axis of this matrix indicates

Correct Answer
verified

Implementation of IBM's "Smarter Planet" strategy has resulted in all of the following EXCEPT:

Correct Answer
verified

In Figure 2-4 shown above,SBUs found in quadrant "B" would be called __________.

Correct Answer
verified

Based on the sales revenue data shown in Figure 2-A above,as a marketing manager for Kodak,you would MOST LIKELY conclude that

Correct Answer
verified

In 25 words of less,write a mission statement for a local community college.

Correct Answer
verified
By understanding its core values,an orga...
View Answer

SightLife (see the logo above) creates eye banks throughout the world.Its goal is to find cornea donors prepare their tissues for surgery.SightLife is an example of a(n) __________.

Correct Answer
verified

Data visualization

Correct Answer
verified

Figure 2-1 -Using Figure 2-1 above,identify and briefly describe the five levels in a hierarchical organizational structure,including the three that are strategic in nature.

Correct Answer
verified
The five levels (three of which are stra...
View Answer

Quadrant "A" in Figure 2-7 above represents a(n) __________ in a SWOT analysis.

Correct Answer
verified

An action item list refers to

Correct Answer
verified

Rovio,the developer of Angry Birds video game,has broadened its business model by expanding into all of the following growth opportunities EXCEPT:

Correct Answer
verified

A subsidiary,division,or unit of an organization that markets a set of related offerings to a clearly defined group of customers is referred to as a

Correct Answer
verified

Identify and describe the four factors in a SWOT analysis and give examples for Ben & Jerry's Ice Cream that help it identify the critical strategy-related factors that could impact the firm.

Correct Answer
verified
A SWOT analysis is an acronym that descr...
View Answer

Exam 2: Developing Successful Organizational and Marketing Strategies

In Figure 2-1 above,"D" represents the

Correct AnswerverifiedShow Answer

Groups of a small number of people from different departments in an organization who are mutually accountable to accomplish a task or a common set of performance goals are referred to as

Correct AnswerverifiedShow Answer

The marketing plan for IBM's "Smarter Planet" strategy included which of the following marketing tactics?

Correct AnswerverifiedShow Answer

__________ is a legal entity that consists of people who share a common mission.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

An action item list refers to an aid to implement a marketing plan that consists of four columns: (1) the task; (2) the person responsible for completing that task; (3) the date to finish the task;and (4) __________.

Correct AnswerverifiedShow Answer

If Ben & Jerry's sold more units of its Bonnaroo Buzz Fair Trade-sourced super premium ice cream to U.S.consumers as a result of increased promotion while keeping its price per pint the same,it would be using a __________ strategy.

Correct AnswerverifiedShow Answer

The Boston Consulting Group (BCG) business portfolio analysis requires an organization to locate the position for each of its strategic business units (SBUs) on a growth-share matrix.The vertical axis of this matrix indicates

Correct AnswerverifiedShow Answer

Implementation of IBM's "Smarter Planet" strategy has resulted in all of the following EXCEPT:

Correct AnswerverifiedShow Answer

In Figure 2-4 shown above,SBUs found in quadrant "B" would be called __________.

Correct AnswerverifiedShow Answer

Based on the sales revenue data shown in Figure 2-A above,as a marketing manager for Kodak,you would MOST LIKELY conclude that

Correct AnswerverifiedShow Answer

In 25 words of less,write a mission statement for a local community college.

Correct AnswerverifiedBy understanding its core values,an orga...View AnswerShow Answer

SightLife (see the logo above) creates eye banks throughout the world.Its goal is to find cornea donors prepare their tissues for surgery.SightLife is an example of a(n) __________.

Correct AnswerverifiedShow Answer

Data visualization

Correct AnswerverifiedShow Answer

Figure 2-1 -Using Figure 2-1 above,identify and briefly describe the five levels in a hierarchical organizational structure,including the three that are strategic in nature.

Correct AnswerverifiedThe five levels (three of which are stra...View AnswerShow Answer

Quadrant "A" in Figure 2-7 above represents a(n) __________ in a SWOT analysis.

Correct AnswerverifiedShow Answer

An action item list refers to

Correct AnswerverifiedShow Answer

Rovio,the developer of Angry Birds video game,has broadened its business model by expanding into all of the following growth opportunities EXCEPT:

Correct AnswerverifiedShow Answer

A subsidiary,division,or unit of an organization that markets a set of related offerings to a clearly defined group of customers is referred to as a

Correct AnswerverifiedShow Answer

Identify and describe the four factors in a SWOT analysis and give examples for Ben & Jerry's Ice Cream that help it identify the critical strategy-related factors that could impact the firm.

Correct AnswerverifiedA SWOT analysis is an acronym that descr...View AnswerShow Answer

Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
verified
By understanding its core values,an orga...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The five levels (three of which are stra...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A SWOT analysis is an acronym that descr...
View Answer